What Is Commercial Intent in SEO?
What Is Commercial Intent in SEO? In search engine optimization (SEO), understanding user intent is one of the most important factors for ranking and conversions. Among different types of search intent, commercial intent plays a crucial role for businesses, marketers, and content writers. This article explains what commercial intent in SEO is, why it matters, how it works, and how to optimise content around it. Understanding Search Intent in SEO Search intent (also called user intent) refers to the reason behind a user’s search query . In simple words, it answers the question: What does the user want? Search intent is generally divided into four main types: Informational intent – user wants information Navigational intent – user wants a specific website Commercial intent – user is researching before buying Transactional intent – user is ready to buy Commercial intent sits between informational and transactional intent, making it extremely valuable for SEO and content strategy. Wh...